iHeartMedia "Symptomatic" Podcast Promo

In our third animation collaboration with iHeartRadio we worked with our fine friends at Brazelero Studio to construct this eerie, effective promo for iHeart’s original podcast, “Symptomatic” - personal stories of undiagnosed illnesses that affect many Americans each year. In order to represent the investigative nature of the show, we constructed a nod to the true crime genre with a microscopic spin by using bold text treatments highlighting individuals' real soundbytes pulled directly from the show. For the visual component, we used medical scans and x-ray stock imagery to wrap things up in an unnerving, foreboding trailer to pique the interest of true crime aficionados everywhere.