PODS "Military + Reno" Social Campaign
Directed by Ryan Ovadia
Our moms always taught us that you’ve gotta make the most of each day, so when T3 asked us to shoot over 60 different stills, video and social assets in two days - you better believe we made the most of it. Coordinating with local crews in Tampa, Florida, and managing three locations with multiple PODS containers and trucks simultaneously, we logistick’d the heck out of this project without compromising on quality. Creatively, we wanted to paint a respectful and truthful portrait of our men and women in uniform and so, we were able to cast two veterans to help add authenticity to our campaign. We also covered the stages of renovation of a young couple in a variety of still and social assets. In the end, we were able to produce a full package of deliverables that were used across the board: two digital commercial spots, 8 social ads, over 30+ banners and displays for web to be used across Facebook, Pinterest, Instagram, and YouTube. Needless to say, our moms were proud.
60 deliverables in two days? You betcha!