Directed by Ryan Ovadia

Startup Honk wanted to take a more narrative approach to the classic explainer video. So, we scripted a story about a young couple on a road trip that covered it all: the highs of camping in the desert and the lows… of getting a flat. Fortunately for our protagonists, Honk is only a push notification away. We treated this production like a road trip in and of itself, shooting all around the terrain of Southern California’s vastly diverse topography. We ended up shooting one hero and three :15’s for social.