Directed by: Ryan Ovadia

Making up 60% of our body and 71% percent of earth…I guess you could say that water is a pretty big deal. And it turns out that all water is not actually equal when it comes to your skin, nail, and hair health. With Culligan filters - that is no longer a problem… To reflect the before and after effects of this wonderful product in our visual language we leaned into the magic of lighting and color. We captured the days of dry hair and flaky skin with cold, dreary, and desaturated moodiness. That post-Culligan water filter dream-life is showcased with a warm and sun-soaked glow. We love coming up with ways to elevate the emotions of a piece… and we love when we get to cover the camera in plastic wrap so our DP can shoot in the shower.