Chicken of the Sea feat. Jessica Simpson "It's Tuna"

A collaboration 20 years in the making brought to you by Jessica Simpson and Chicken of the Sea. We worked with Reach Agency to recreate Jessica's iconic mishap from MTV’s Newlyweds into a brand new promo for Chicken of the Sea's new on-the-go tuna packets. The shoot was a dream and the internet caught on to the magic. With press buzz from publications like People, US Weekly, and a feature on E!News TV, we have confirmed that advertising can be very influential ….and that millennials remember everything… like the time Mrs. Hobart turned me in for eating chips in the library. I’ll never forget, but I have forgiven.