Can-Am "We Can All Ride - Sophie Morgan"

For our first release, we teamed up with all-star Sophie Morgan, a highly respected TV journalist, disability advocate, and Ryker rider. In prep, we worked with Sophie to explore her love of art, passion for riding, and fondness for tattoos. She'd been thinking about her next tattoo for a while, and thought our shoot was as good an opportunity as any. We connected her with a local artist who took the reins and captured her receiving her book title "Driving Forwards" in her father's handwriting to complete the inspiring, heartfelt piece that drove our narrative. We shot across San Diego as part of our multi-unit shoot capturing Sophie doing what she loves.