Directed by: Ryan Ovadia

For the 2023 Can-Am social campaign we set out to create 15x unique IG Reel assets, 8 product videos, 1x :30 spot, and 50+ photos that would provide enough runway to keep their feeds fresh, innovative and exciting for the rest of the year. With multiple vehicles captured over a variety of terrains and multiple cameras, we applied our highly advanced jigsaw skills (thanks, Gammy) to build a shooting schedule to suit. Yahtzee!